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When will a company use a predictive decision model?


A) when it wishes to determine the best product pricing to maximize revenue
B) when it wishes to know how best to use advertising strategies to influence sales
C) when it wishes to know sales patterns to plan inventory levels
D) when it wishes to ensure that a specified level of customer service is achieved

E) B) and C)
F) C) and D)

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Develop a prescriptive model that will help Goody Woods identify the price that maximizes the total revenue.

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Having found out the model for demand as...

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Nominal data:


A) are ranked according to some relationship to one another.
B) have constant differences between observations.
C) are continuous and have a natural zero.
D) are sorted into categories according to specified characteristics.

E) None of the above
F) A) and B)

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Identify the uncontrollable variable from the following inputs of a decision model.


A) investment returns
B) machine capacities
C) staffing levels
D) intercity distances

E) None of the above
F) B) and C)

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Which of the following is a disadvantage of ordinal data?


A) They bear no relationship to one another.
B) They have no fixed units of measurement.
C) They have no natural zero.
D) They are not comparable with each other.

E) C) and D)
F) A) and C)

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Descriptive decision models:


A) aim to predict what will happen in the future.
B) describe relationships but do not tell a manager what to do.
C) help analyze the risks associated with various decisions.
D) do not facilitate evaluation of different decisions.

E) None of the above
F) B) and C)

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Which of the following questions will prescriptive analytics help a company address?


A) How many and what types of complaints did they resolve?
B) What is the best way of shipping goods from their factories to minimize costs?
C) What do they expect to pay for fuel over the next several months?
D) What will happen if demand falls by 10% or if supplier prices go up 5%?

E) A) and D)
F) None of the above

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Data used in business analytics need to be reliable and valid. Explain.

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Sample data do not always reflect realit...

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In a database file, which is organized in a two-dimensional table, the rows represent records of related data elements.

A) True
B) False

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Which of the following is the mathematical model for deriving total cost of only manufacturing?


A) TC = VC + (C × Q)
B) TC = F + (C × Q)
C) TC = F + C
D) TC = F + (V × Q)

E) A) and C)
F) A) and B)

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Profit is computed as the difference between total revenue from sales and total cost of production. Revenue depends on the market share captured by a company and the size of the target market. Various marketing decisions taken by managers are reflected upon the market share. The decisions also have an impact on marketing costs which in turn will affect the total cost of production. Construct an influence diagram that relates these variables.

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Following are the components of a data set containing purchase details of a shoe manufacturing company. Identify the ratio data.


A) Item Number
B) Rank of suppliers
C) Item cost
D) Arrival Date

E) C) and D)
F) B) and D)

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Develop a linear model relating the demand for Goody Woods' units to the price.

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Economic theory tells us that demand for...

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Which of the following is true about problem solving?


A) Recognizing problems involves stating goals and objectives.
B) Analyzing the problem involves characterizing the possible decisions.
C) Decision making involves translating the results of the model in the organization.
D) Structuring the problem involves identifying constraints.

E) None of the above
F) A) and D)

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In a database, information is stored and maintained in .


A) fields
B) measurements
C) entities
D) attributes

E) A) and C)
F) None of the above

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A manager at Gampco Inc. wishes to know the company's revenue and profit in its previous quarter. Which of the following business analytics will help the manager?


A) prescriptive analytics
B) normative analytics
C) descriptive analytics
D) predictive analytics

E) A) and B)
F) A) and C)

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The product mix is determined by the:


A) accounting staff.
B) middle managers.
C) finance managers.
D) top managers.

E) A) and B)
F) B) and C)

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Which decision model incorporates the uncertainty element?


A) predictive
B) normative
C) prescriptive
D) descriptive

E) None of the above
F) B) and C)

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The complexity of a problem increases when the problem belongs to an individual rather than a group.

A) True
B) False

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During which phase in problem solving is a formal model often developed?


A) analyzing the problem
B) structuring the problem
C) defining the problem
D) implementing the solution

E) A) and D)
F) A) and C)

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