Question 1

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Accepted Answer

A)  an administered vertical marketing system
B)  a horizontal marketing system
C)  a conventional marketing system
D)  a corporate vertical marketing system
E)  a multiple distribution systemF) C) and D)
G) A) and E)

Question 2

At minimum,a channel of distribution consists of a producer and a(n) .

Accepted Answer

A)  intermediary
B)  customer
C)  broker
D)  agent
E)  wholesalerF) B) and E)
G) A) and D)

Question 3

In a brief essay,explain the difference between the value chain and the supply chain.

Accepted Answer

The value chain encompasses all the acti...

Question 4

The producer- retailer- consumer channel is .

Accepted Answer

A)  a rarely used channel form
B)  the shortest indirect channel
C)  the shortest direct channel
D)  the most efficient channel
E)  also referred to as a triple channelF) A) and B)
G) D) and E)

Question 5

A franchise organization is a type of contractual VMS.

Accepted Answer

A) True 
 B)False

Question 6

A commission merchant would most likely sell which of the following?

Accepted Answer

A)  clothing and textiles
B)  convenience goods such as gum and candy
C)  extractive materials such as coal and iron
D)  real estate
E)  agricultural productsF) C) and D)
G) A) and B)

Question 7

During the value chain stage of activities,the company receives materials it needs to manufacture its products.

Accepted Answer

A)  inbound logistics
B)  service
C)  outbound logistics
D)  operations
E)  marketing and salesF) A) and E)
G) B) and E)

Question 8

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 9

Drop shippers do all of the following EXCEPT which one?

Accepted Answer

A)  bill retailers and industry buyers
B)  take title to the merchandise
C)  assume the same risks as other types of limited- service merchant wholesalers
D)  take actual possession of the merchandise
E)  take orders from retailers and industry buyersF) A) and E)
G) C) and E)

Question 10

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Accepted Answer

Producers of convenience products and st...

Question 11

Which of the following statements about a vertical marketing system (VMS) is true?

Accepted Answer

A)  The three types of VMS are independent,conventional,and customized.
B)  Conventional marketing systems are more efficient than vertical marketing systems.
C)  Channel conflict is a serious problem that erodes efficiencies in many vertical marketing systems.
D)  Members of a VMS operate totally independently of one another outside of buying and selling one another's products.
E)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel.F) B) and C)
G) B) and E)

Question 12

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Accepted Answer

A)  trucks
B)  pipeline
C)  air
D)  railroads
E)  waterF) A) and E)
G) A) and B)

Question 13

Selective distribution strategy is most suitable for which consumer product category?

Accepted Answer

A)  luxury products
B)  unsought goods
C)  materials and supplies
D)  shopping products
E)  convenience goodsF) A) and B)
G) B) and E)

Question 14

Which of the following encompasses all of a firm's activities to create products and services that in turn create value for the consumer and make a profit for the company?

Accepted Answer

A)  the vertical marketing system
B)  the supply chain
C)  the value chain
D)  the conventional marketing system
E)  the channel of distributionF) B) and D)
G) B) and E)

Question 15

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n) .

Accepted Answer

A)  independent intermediary
B)  reverse marketer
C)  disintermediator
D)  manufacturer- owned intermediary
E)  brokerage companyF) All of the above
G) A) and E)

Question 16

Which of the following is a marketing system that uses different channels and communication methods to reach and serve a target market?

Accepted Answer

A)  an intensive distribution system
B)  a vertical marketing system
C)  a logistics system
D)  a horizontal marketing system
E)  a hybrid marketing systemF) D) and E)
G) A) and C)

Question 17

Through the practice of insourcing,a company brings in an external company to run its .

Accepted Answer

A)  essential operations
B)  value proposition
C)  nonessential operations
D)  facilitating functions
E)  human resource managementF) A) and B)
G) B) and D)

Question 18

Which of the following are manufacturer- owned facilities that do NOT carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Accepted Answer

A)  manufacturers' showrooms
B)  sales branches
C)  commission merchandise marts
D)  merchandise brokerages
E)  sales officesF) B) and E)
G) A) and E)

Question 19

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand- dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as .

Accepted Answer

A)  indirect
B)  inbound
C)  outbound
D)  logistic
E)  directF) D) and E)
G) A) and B)

Question 20

What are the three major types of vertical marketing systems?

Accepted Answer

A)  contractual,corporate,and independent
B)  administered,independent,and franchised
C)  corporate,contractual,and administered
D)  corporate,contractual,and chain
E)  corporate,franchised,and taskF) B) and D)
G) C) and D)

Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Which of the following are manufacturer- owned facilities that do NOT carry inventory but provide selling functions for the manufacturer in a specific geographic area?

Correct AnswerverifiedShow Answer

A business buys candy and gum from many different manufacturers and then resells the items to a variety of different stores.The business is an example of a(n) .

Correct AnswerverifiedShow Answer

During the value chain stage of activities,the company receives materials it needs to manufacture its products.

Correct AnswerverifiedShow Answer

What are the three major types of vertical marketing systems?

Correct AnswerverifiedShow Answer

The producer- retailer- consumer channel is .

Correct AnswerverifiedShow Answer

Which of the following encompasses all of a firm's activities to create products and services that in turn create value for the consumer and make a profit for the company?

Correct AnswerverifiedShow Answer

A franchise organization is a type of contractual VMS.

Correct AnswerverifiedShow Answer

Through the practice of insourcing,a company brings in an external company to run its .

Correct AnswerverifiedShow Answer

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Correct AnswerverifiedShow Answer

At minimum,a channel of distribution consists of a producer and a(n) .

Correct AnswerverifiedShow Answer

Drop shippers do all of the following EXCEPT which one?

Correct AnswerverifiedShow Answer

Which of the following is a marketing system that uses different channels and communication methods to reach and serve a target market?

Correct AnswerverifiedShow Answer

In a brief essay,explain the difference between the value chain and the supply chain.

Correct AnswerverifiedThe value chain encompasses all the acti...View AnswerShow Answer

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?

Correct AnswerverifiedShow Answer

Which of the following statements about a vertical marketing system (VMS) is true?

Correct AnswerverifiedShow Answer

Selective distribution strategy is most suitable for which consumer product category?

Correct AnswerverifiedShow Answer

Compare and contrast the three distribution strategies,giving examples of products that might be distributed through each strategy.

Correct AnswerverifiedProducers of convenience products and st...View AnswerShow Answer

A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand- dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as .

Correct AnswerverifiedShow Answer

A commission merchant would most likely sell which of the following?

Correct AnswerverifiedShow Answer

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Correct AnswerverifiedShow Answer

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The value chain encompasses all the acti...
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Producers of convenience products and st...
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