A) Company A's products meet customers' needs in several niche markets.
B) Company B takes a low-volume high-margin approach in targeting customers for its products.
C) Company C targets customers who are willing to pay a premium price.
D) Company D targets the average customer.
Correct Answer
verified
Multiple Choice
A) Inability to pass on suppliers' price increases to buyers.
B) Relentless efforts of competitors to duplicate differentiation.
C) Key areas of application include research and development,marketing/sales and after-sale services.
D) It is a challenge to identify attributes that are valued by customers in each market segment.
Correct Answer
verified
Multiple Choice
A) Stability of strategic groups.
B) Lack of mobility barriers between strategic groups.
C) How easy it is to obtain large quantities of objective data.
D) All of the above are controversial issues.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Why do firms differ?
B) How do firms behave?
C) What determines the scope of the firm?
D) What determines the international success and failure of firms?
Correct Answer
verified
Multiple Choice
A) Become an incumbent firm with excess capacity.
B) Allow buyers to enhance their bargaining power.
C) Strengthen the focal firm's position relative to the five competitive forces.
D) Establish structures that increase the costs of entry and reduce the scale of production.
Correct Answer
verified
Multiple Choice
A) Can opportunities be leveraged by outsourcing?
B) Have we optimized industry as destiny?
C) Are we focused on core activities?
D) Will collaboration with competitors be beneficial?
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Essay
Correct Answer
verified
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