Question 1

Always avoid opening a persuasive message with a rhetorical question unless you are positive the audience will know the answer.

Accepted Answer

A) True 
 B)False

Question 2

What should you do to motivate action in a persuasive request?

Accepted Answer

State or restate the specific request la...

Question 3

What are four techniques to use to open sales letters? Provide an example of at least four of the six techniques.

Accepted Answer

Students should list at least four of th...

Question 4

When the reader will not directly benefit from granting the favor you request,your persuasive message should

Accepted Answer

A)  adopt a less confident tone.
B)  use language appealing to the reader's emotions.
C)  show how someone other than you will benefit.
D)  stress the objective evidence justifying your request.
E)  use the first paragraph to tactfully make your request.F) B) and E)
G) A) and D)

Question 5

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

Accepted Answer

A)  If you are at all interested in trying our product,please call me soon.
B)  Act now! Don't delay! Smart shoppers know that time is running out!
C)  Why not try our new computer software free for 15 days?
D)  Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster.E) A) and B)
F) A) and C)

Question 6

Use an indirect organizational plan for persuasive messages when

Accepted Answer

A)  writing to superiors within the organization.
B)  the audience is predisposed to listen objectively to your presentation.
C)  strong persuasion is needed.
D)  the proposal is long and complex.
E)  the recommendations must be given in the beginning.F) B) and D)
G) A) and D)

Question 7

Define the meaning of "Pathos."

Accepted Answer

Pathos is ...

Question 8

It is appropriate to apologize when giving bad news.

Accepted Answer

A) True 
 B)False

Question 9

Form letters are appropriate as persuasive messages sent to thousands of readers.

Accepted Answer

A) True 
 B)False

Question 10

When you want to sell an idea,your persuasive message should not

Accepted Answer

A)  use an indirect organizational plan if the reader is your superior.
B)  present evidence logically.
C)  be written in an objective style.
D)  provide sufficient evidence to back up the claims you make.
E)  clarify the problem and how your solution solves it.F) None of the above
G) D) and E)

Question 11

Define the meaning of "Logos."

Accepted Answer

Logos is a...

Question 12

By stressing the "you attitude," the writer's focus in on the reader.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following situations represents an attempt to sell an idea?

Accepted Answer

A)  An automobile manufacturer writes a letter persuading its retailers to carry more vehicles with sunroofs.
B)  A construction company wants to persuade a college to award it the contract for building a new dormitory.
C)  A student writes a letter asking the new dean to be the guest speaker at a non-school event.
D)  An employee recommends a flextime schedule so that employees can set their own work hours.
E)  A banker writes a memo explaining the new loan procedures to employees in all branches.F) A) and B)
G) A) and E)

Question 14

How does a request for a favor differ from a routine request? What factors should you consider when writing a request for a favor?

Accepted Answer

Routine requests are granted almost auto...

Question 15

What does AIDA stand for? Briefly explain each section of the persuasive sales letter.

Accepted Answer

AIDA stands for attention,interest,desir...

Question 16

Providing credible evidence such as current statistics is a positive way to influence the reader.

Accepted Answer

A) True 
 B)False

Question 17

When writing a persuasive message you must

Accepted Answer

A)  motivate the reader.
B)  overwhelm the reader with current statistics.
C)  tell the reader you are right and other comparisons are wrong.
D)  flatter the reader to gain their attention.E) All of the above
F) A) and C)

Question 18

How should you deal with obstacles when writing a persuasive message?

Accepted Answer

The writer should show that even though ...

Question 19

You need persuasion when requesting a favor from someone you don't know because

Accepted Answer

A)  expert opinion and statistical data are not enough.
B)  the reader needs sufficient evidence to make an informed decision.
C)  you want to make the desired action as clear and easy as possible.
D)  the reader is getting no tangible benefits from granting the favor.
E)  this is a routine request that is likely to be granted automatically.F) C) and D)
G) All of the above

Question 20

The opening sentence "Although your store policy is to offer a refund within seven days,I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it

Accepted Answer

A)  depends on the credibility of the reader.
B)  relies on the rhetorical attention-getting approach.
C)  uses an indirect organizational plan.
D)  offers a ready excuse for denying the claim.E) A) and C)
F) A) and B)

Exam 7: Persuasive-Messages

What does AIDA stand for? Briefly explain each section of the persuasive sales letter.

Correct AnswerverifiedAIDA stands for attention,interest,desir...View AnswerShow Answer

Define the meaning of "Logos."

Correct AnswerverifiedLogos is a...View AnswerShow Answer

Form letters are appropriate as persuasive messages sent to thousands of readers.

Correct AnswerverifiedShow Answer

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

Correct AnswerverifiedShow Answer

It is appropriate to apologize when giving bad news.

Correct AnswerverifiedShow Answer

Use an indirect organizational plan for persuasive messages when

Correct AnswerverifiedShow Answer

Providing credible evidence such as current statistics is a positive way to influence the reader.

Correct AnswerverifiedShow Answer

By stressing the "you attitude," the writer's focus in on the reader.

Correct AnswerverifiedShow Answer

How should you deal with obstacles when writing a persuasive message?

Correct AnswerverifiedThe writer should show that even though ...View AnswerShow Answer

How does a request for a favor differ from a routine request? What factors should you consider when writing a request for a favor?

Correct AnswerverifiedRoutine requests are granted almost auto...View AnswerShow Answer

What should you do to motivate action in a persuasive request?

Correct AnswerverifiedState or restate the specific request la...View AnswerShow Answer

When writing a persuasive message you must

Correct AnswerverifiedShow Answer

The opening sentence "Although your store policy is to offer a refund within seven days,I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it

Correct AnswerverifiedShow Answer

Always avoid opening a persuasive message with a rhetorical question unless you are positive the audience will know the answer.

Correct AnswerverifiedShow Answer

You need persuasion when requesting a favor from someone you don't know because

Correct AnswerverifiedShow Answer

What are four techniques to use to open sales letters? Provide an example of at least four of the six techniques.

Correct AnswerverifiedStudents should list at least four of th...View AnswerShow Answer

Which of the following situations represents an attempt to sell an idea?

Correct AnswerverifiedShow Answer

Define the meaning of "Pathos."

Correct AnswerverifiedPathos is ...View AnswerShow Answer

When the reader will not directly benefit from granting the favor you request,your persuasive message should

Correct AnswerverifiedShow Answer

When you want to sell an idea,your persuasive message should not

Correct AnswerverifiedShow Answer

Correct Answer
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AIDA stands for attention,interest,desir...
View Answer

Correct Answer
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Logos is a...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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The writer should show that even though ...
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Correct Answer
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Routine requests are granted almost auto...
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Correct Answer
verified
State or restate the specific request la...
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Students should list at least four of th...
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Correct Answer
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Correct Answer
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Pathos is ...
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Correct Answer
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Correct Answer
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