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Step 1: Give an example of a focus for a social marketing effort to contribute to this purpose.

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Can be a s...

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Step 5: What would be a potential Motivator for not texting and driving?

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Knowing of someone like me who...

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Step 1: Give an example of a purpose statement for a social marketing effort related to that social issue.

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Most often begins wi...

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Step 7: What was one of the major promotion strategies for the litter campaign?

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Paid advertising, road signs, ...

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For the Marketing Highlight discussing WaterSense, what similar effort did EPA leverage to inspire this effort.

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