Question 1

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n)  ________ view.

Accepted Answer

A)   make-and-sell
B)   identify-and-target
C)   purchase-produce-and-consume
D)   market-and-profit
E)   sense-and-respondF) A) and B)
G) B) and D)

Question 2

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Accepted Answer

A)   subjective distribution
B)   exclusive dealing
C)   selective distribution
D)   exclusive pricing
E)   disintermediationF) D) and E)
G) C) and D)

Question 3

The number of products supplied indicates the length of a channel.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a conventional consumer marketing channel?

Accepted Answer

A)   producer to business distributor to end consumer
B)   producer to wholesaler to retailer to end consumer
C)   producer to end consumer to business customer
D)   producer to retailer
E)   producer to business distributor to business customerF) B) and E)
G) All of the above

Question 5

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)   fishyback
B)   drawbar
C)   trainship
D)   piggyback
E)   airtruckF) C) and E)
G) A) and E)

Question 6

What are the advantages of multichannel distribution systems?

Accepted Answer

Multichannel distribution systems exist ...

Question 7

How can a company benefit through a just-in-time logistics system?

Accepted Answer

With just-in-time logistics systems, pro...

Question 8

Which of the following is an environmental factor that affects channel objectives and design?

Accepted Answer

A)   economic conditions
B)   factory staffing
C)   organizational objectives
D)   interpersonal influences
E)   individual motivesF) A) and B)
G) A) and D)

Question 9

Electronic data interchange is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Accepted Answer

A) True 
 B)False

Question 10

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Accepted Answer

A)   product line
B)   product delivery network
C)   marketing channel
D)   consumer base
E)   resource bankF) B) and C)
G) A) and D)

Question 11

Why is the term value delivery network a more relevant expression to use than the terms supply chain or demand chain?

Accepted Answer

The term supply chain may be too limited...

Question 12

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

Accepted Answer

A)   international fast food chains like McDonald's and Pizza Hut
B)   Starbucks outlets operating within Target stores
C)   Toyota and its network of independent franchised dealers
D)   licensed bottlers that bottle and sell soft drinks to retailers
E)   hotel chains like the Ritz Carlton and Shangri-LaF) A) and D)
G) A) and C)

Question 13

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

Accepted Answer

A)   set channel objectives
B)   analyze consumer needs
C)   identify channel alternatives
D)   evaluate channel alternatives
E)   establish strategic alliancesF) B) and C)
G) C) and D)

Question 14

Which of the following companies uses a direct marketing channel?

Accepted Answer

A)   Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
B)   Germfight, a factory that manufactures dental products that it distributes only to select department stores
C)   Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
D)   Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
E)   Showdown, a clothing store that stocks merchandise from different international brandsF) A) and E)
G) A) and D)

Question 15

Environmental sustainability is an important factor in supplier selection and performance evaluation, as designing sustainable supply chains has become the right thing to do.

Accepted Answer

A) True 
 B)False

Question 16

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

A)   Cross
B)   Price
C)   Supply chain
D)   Product cycle
E)   CustomerF) None of the above
G) A) and B)

Question 17

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

Accepted Answer

A)   value delivery network
B)   horizontal channel
C)   consumer base
D)   product delivery network
E)   product lineF) A) and C)
G) D) and E)

Question 18

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of shipping goods via water transportation?

Accepted Answer

A)   Water transportation is an efficient way to ship perishable merchandise over long distances.
B)   Water carriers are highly flexible in their routing and time schedules.
C)   Water transportation provides in-transit services, such as the processing of goods en route.
D)   Water transportation is ideal when time is short and speed is needed.
E)   Water transportation is the slowest mode of transportation and the most affected by the weather.F) D) and E)
G) C) and D)

Question 20

A(n)  ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Accepted Answer

A)   horizontal
B)   communal
C)   multitiered
D)   vertical
E)   equilateralF) A) and E)
G) C) and D)

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

Correct AnswerverifiedShow Answer

Environmental sustainability is an important factor in supplier selection and performance evaluation, as designing sustainable supply chains has become the right thing to do.

Correct AnswerverifiedShow Answer

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

Correct AnswerverifiedShow Answer

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

Correct AnswerverifiedShow Answer

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Correct AnswerverifiedShow Answer

Which of the following companies uses a direct marketing channel?

Correct AnswerverifiedShow Answer

Which of the following is true of shipping goods via water transportation?

Correct AnswerverifiedShow Answer

How can a company benefit through a just-in-time logistics system?

Correct AnswerverifiedWith just-in-time logistics systems, pro...View AnswerShow Answer

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Correct AnswerverifiedShow Answer

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Correct AnswerverifiedShow Answer

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Correct AnswerverifiedShow Answer

Why is the term value delivery network a more relevant expression to use than the terms supply chain or demand chain?

Correct AnswerverifiedThe term supply chain may be too limited...View AnswerShow Answer

The number of products supplied indicates the length of a channel.

Correct AnswerverifiedShow Answer

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

Correct AnswerverifiedShow Answer

Which of the following is a conventional consumer marketing channel?

Correct AnswerverifiedShow Answer

Electronic data interchange is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Correct AnswerverifiedShow Answer

What are the advantages of multichannel distribution systems?

Correct AnswerverifiedMultichannel distribution systems exist ...View AnswerShow Answer

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Correct AnswerverifiedShow Answer

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Correct AnswerverifiedShow Answer

Which of the following is an environmental factor that affects channel objectives and design?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
With just-in-time logistics systems, pro...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The term supply chain may be too limited...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Multichannel distribution systems exist ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified