Question 1

Give an example of a multichannel distribution system.

Accepted Answer

John Deere sells its familiar green and ...

Question 2

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

Accepted Answer

A)   exclusive
B)   selective
C)   intensive
D)   indirect
E)   corporateF) All of the above
G) C) and D)

Question 3

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Accepted Answer

A)   Contingent VMS
B)   Administered VMS
C)   Corporate VMS
D)   Contractual VMS
E)   Aligned VMSF) A) and D)
G) None of the above

Question 4

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Accepted Answer

A)   Logistics inventory
B)   Integrated logistics
C)   Logistics information
D)   Independent logistics
E)   Intractile logisticsF) B) and E)
G) C) and D)

Question 5

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.

Accepted Answer

A)   elusive
B)   extensive
C)   exclusive
D)   selective
E)   electiveF) None of the above
G) A) and D)

Question 6

Which of the following is true of vertical marketing systems?

Accepted Answer

A)   Producers, wholesalers, and retailers act as a unified system.
B)   Channel members have no control over each other.
C)   Channel conflict is governed by informal mechanisms.
D)   The system is dominated by the consumer.
E)   Channel members work independently with no cooperation from other members.F) D) and E)
G) A) and D)

Question 7

The term "supply chain" is considered limited because it ________.

Accepted Answer

A)   ignores the make-and-sell aspect of the market
B)   suggests that planning begins with raw materials and factory capacity
C)   takes a step-by-step, linear view of purchase-production-consumption activities
D)   takes a sense-and-respond view of the market
E)   suggests that planning starts with identifying the needs of target customersF) B) and D)
G) B) and C)

Question 8

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Accepted Answer

A)   pipelines
B)   air transport
C)   trucks
D)   water carriers
E)   piggybackF) None of the above
G) B) and E)

Question 9

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true of the exclusive distribution strategy?

Accepted Answer

A)   It makes products available to everybody, everywhere.
B)   It is used primarily for convenience items.
C)   It helps promote a brand's luxury image.
D)   It gives producers no control over their products.
E)   It enlists all of the intermediaries willing to carry a company's products.F) All of the above
G) B) and C)

Question 11

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Accepted Answer

A)   indirect marketing
B)   disintermediation
C)   franchising
D)   exclusive distribution
E)   intensive distributionF) None of the above
G) B) and D)

Question 12

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)   fishyback
B)   drawbar
C)   trainship
D)   piggyback
E)   airtruckF) A) and D)
G) None of the above

Question 13

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

Accepted Answer

A)   RFID
B)   PRM
C)   VMS
D)   BCODE
E)   3PLF) D) and E)
G) C) and D)

Question 14

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Accepted Answer

A)   corporate vertical marketing system
B)   horizontal marketing system
C)   multichannel distribution system
D)   administered vertical marketing system
E)   conventional distribution channelF) B) and C)
G) A) and E)

Question 15

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Accepted Answer

A third-party logistics provider is an i...

Question 16

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of independen...

Question 17

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n)  ________.

Accepted Answer

A)   vertical marketing channel
B)   green supply chain
C)   multitiered marketing channel
D)   intermodal transportation system
E)   hybrid distribution systemF) A) and C)
G) B) and C)

Question 18

Horizontal conflicts are conflicts between different levels of the same channel.

Accepted Answer

A) True 
 B)False

Question 19

Ford and its network of independent franchised dealers is an example of a ________.

Accepted Answer

A)   manufacturer-sponsored retailer franchise system
B)   manufacturer-sponsored wholesaler franchise system
C)   service-firm-sponsored retailer franchise system
D)   service-firm-sponsored equity strategic alliance
E)   manufacturer-and-service-sponsored joint ventureF) B) and D)
G) B) and E)

Question 20

Which of the following companies uses a direct marketing channel?

Accepted Answer

A)   Fishhooks, a factory which manufactures fishing equipment that it ships to hobby stores worldwide
B)   Germfight, a factory which manufactures dental products that it distributes only to select department stores
C)   Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
D)   Holly Wreaths, a store which sells Christmas ornaments to customers via its online click-to-order catalogs
E)   Showdown, a clothing store that stocks merchandise from different international brandsF) None of the above
G) A) and C)

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following companies uses a direct marketing channel?

Correct Answer
verified

Which of the following is true of the exclusive distribution strategy?

Correct Answer
verified

How can a firm benefit from involvement in a contractual VMS?

Correct Answer
verified
A contractual VMS consists of independen...
View Answer

Give an example of a multichannel distribution system.

Correct Answer
verified
John Deere sells its familiar green and ...
View Answer

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Correct Answer
verified

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Correct Answer
verified

Ford and its network of independent franchised dealers is an example of a ________.

Correct Answer
verified

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

Correct Answer
verified

Correct Answer
verified

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Correct Answer
verified

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Correct Answer
verified
A third-party logistics provider is an i...
View Answer

The term "supply chain" is considered limited because it ________.

Correct Answer
verified

Which of the following is true of vertical marketing systems?

Correct Answer
verified

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Correct Answer
verified

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Correct Answer
verified

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Correct Answer
verified

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Correct Answer
verified

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

Correct Answer
verified

Horizontal conflicts are conflicts between different levels of the same channel.

Correct Answer
verified

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Correct Answer
verified

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following companies uses a direct marketing channel?

Correct AnswerverifiedShow Answer

Which of the following is true of the exclusive distribution strategy?

Correct AnswerverifiedShow Answer

How can a firm benefit from involvement in a contractual VMS?

Correct AnswerverifiedA contractual VMS consists of independen...View AnswerShow Answer

Give an example of a multichannel distribution system.

Correct AnswerverifiedJohn Deere sells its familiar green and ...View AnswerShow Answer

________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Correct AnswerverifiedShow Answer

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Correct AnswerverifiedShow Answer

Ford and its network of independent franchised dealers is an example of a ________.

Correct AnswerverifiedShow Answer

Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Correct AnswerverifiedShow Answer

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Correct AnswerverifiedA third-party logistics provider is an i...View AnswerShow Answer

The term "supply chain" is considered limited because it ________.

Correct AnswerverifiedShow Answer

Which of the following is true of vertical marketing systems?

Correct AnswerverifiedShow Answer

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Correct AnswerverifiedShow Answer

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Correct AnswerverifiedShow Answer

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Correct AnswerverifiedShow Answer

The Bookworm began delivering books directly to customers through mail instead of selling through "brick-and-mortar" companies. This is an example of ________.

Correct AnswerverifiedShow Answer

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

Correct AnswerverifiedShow Answer

Horizontal conflicts are conflicts between different levels of the same channel.

Correct AnswerverifiedShow Answer

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A contractual VMS consists of independen...
View Answer

Correct Answer
verified
John Deere sells its familiar green and ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A third-party logistics provider is an i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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