Question 1

The reason that higher prices may not affect consumer buying for some offerings is that

Accepted Answer

A)   most consumers prefer brand names which have higher prices.
B)   70 percent of the total population looks for quality services and are willing to pay higher prices.
C)   consumers believe that higher prices indicate higher quality or prestige.
D)   most consumers are in a position to purchase higher priced goods.E) C) and D)
F) A) and B)

Question 2

Identify the situational influence that makes up the final feature characterizing a situation.

Accepted Answer

A)   Time
B)   Current conditions
C)   Task features
D)   Social featuresE) All of the above
F) C) and D)

Question 3

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

Accepted Answer

A)   internal source.
B)   group source.
C)   experiential source.
D)   public source.E) B) and D)
F) A) and B)

Question 4

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Accepted Answer

A)   increase in crimes against minorities.
B)   decreased homogeneity.
C)   larger mature market.
D)   decrease in subcultural barriers.E) B) and C)
F) All of the above

Question 5

The American middle class are concerned about

Accepted Answer

A)   European travel and club memberships for tennis, golf, and swimming.
B)   prestigious schooling facilities for their children.
C)   fashion and buying what experts in the media recommend.
D)   buying only "value for money" products.E) None of the above
F) A) and B)

Question 6

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Accepted Answer

A)   consumer behaviors related to the buying process.
B)   decision-making roles within the purchase process.
C)   the relationship between product knowledge and product involvement.
D)   difference between expectations and postpurchase perceptions.E) A) and C)
F) B) and D)

Question 7

When consumers are seeking low-involvement products, _____ is important.

Accepted Answer

A)   order processing
B)   order booking
C)   ready availability
D)   information about warrantyE) C) and D)
F) B) and C)

Question 8

The group classified as Lower Americans are at times prone to _____ when money is available.

Accepted Answer

A)   instant gratification
B)   spending on prestige brands
C)   saving large amounts
D)   making large investmentsE) B) and D)
F) B) and C)

Question 9

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Accepted Answer

A)   product knowledge.
B)   market input.
C)   situational knowledge.
D)   social knowledge.E) All of the above
F) A) and D)

Question 10

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n)  _____ source of information.

Accepted Answer

A)   marketing
B)   social
C)   experiential
D)   publicE) C) and D)
F) None of the above

Question 11

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Accepted Answer

A)   Time
B)   Task features
C)   Social features
D)   Physical featuresE) A) and B)
F) B) and D)

Question 12

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

Accepted Answer

A)   Time
B)   Task features
C)   Current conditions
D)   Physical featuresE) None of the above
F) C) and D)

Question 13

Identify the population of American consumers who want to do the right things and buy what is popular.

Accepted Answer

A)   Lower Americans
B)   Upper Americans
C)   Working class
D)   Middle classE) A) and B)
F) A) and D)

Question 14

The headline for the Rockport shoes ad reads, "I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromise. Start with your feet." The ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's

Accepted Answer

A)   physiological need.
B)   need for esteem.
C)   safety needs.
D)   self-actualization needs.E) A) and B)
F) B) and D)

Question 15

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

Accepted Answer

A)   Social class
B)   Ethnicity
C)   Family life cycle
D)   Situational influencesE) B) and C)
F) None of the above

Question 16

Primary reference groups include

Accepted Answer

A)   college fraternity members.
B)   office colleagues.
C)   family and close friends.
D)   sports groups.E) A) and B)
F) B) and C)

Question 17

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

Accepted Answer

A)   To reduce the possibility of postpurchase dissonance.
B)   As a part of its ongoing consumer research.
C)   To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item.
D)   To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products.E) None of the above
F) A) and C)

Question 18

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Accepted Answer

A)   Product knowledge
B)   Promotion influences
C)   Product involvement
D)   Product influencesE) All of the above
F) C) and D)

Question 19

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Accepted Answer

A)   Task features
B)   Time
C)   Current conditions
D)   Social featuresE) All of the above
F) A) and C)

Question 20

Cultural values are transmitted through all of the following basic organizations except

Accepted Answer

A)   family.
B)   religious organizations.
C)   educational institutions.
D)   financial institutions.E) C) and D)
F) None of the above

Exam 3: Consumer Behavior

Identify the situational influence that makes up the final feature characterizing a situation.

Correct Answer
verified

When consumers are seeking low-involvement products, _____ is important.

Correct Answer
verified

The reason that higher prices may not affect consumer buying for some offerings is that

Correct Answer
verified

Correct Answer
verified

Identify the population of American consumers who want to do the right things and buy what is popular.

Correct Answer
verified

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Correct Answer
verified

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

Correct Answer
verified

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Correct Answer
verified

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Correct Answer
verified

The group classified as Lower Americans are at times prone to _____ when money is available.

Correct Answer
verified

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Correct Answer
verified

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

Correct Answer
verified

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Correct Answer
verified

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Correct Answer
verified

Cultural values are transmitted through all of the following basic organizations except

Correct Answer
verified

The American middle class are concerned about

Correct Answer
verified

Primary reference groups include

Correct Answer
verified

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n) _____ source of information.

Correct Answer
verified

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

Correct Answer
verified

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

Correct Answer
verified

Exam 3: Consumer Behavior

Identify the situational influence that makes up the final feature characterizing a situation.

Correct AnswerverifiedShow Answer

When consumers are seeking low-involvement products, _____ is important.

Correct AnswerverifiedShow Answer

The reason that higher prices may not affect consumer buying for some offerings is that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Identify the population of American consumers who want to do the right things and buy what is popular.

Correct AnswerverifiedShow Answer

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Correct AnswerverifiedShow Answer

Identify this useful way of classifying and segmenting certain markets as it combines trends in earning power with demands placed on income.

Correct AnswerverifiedShow Answer

Mass communication, mass transit, and a decline in the influence of religious values have led to a(n)

Correct AnswerverifiedShow Answer

People present, their characteristics, their apparent roles and interpersonal interactions are relevant examples for this situational influence.

Correct AnswerverifiedShow Answer

The group classified as Lower Americans are at times prone to _____ when money is available.

Correct AnswerverifiedShow Answer

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will have the greatest effect on the purchase of the birthday gift?

Correct AnswerverifiedShow Answer

If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)

Correct AnswerverifiedShow Answer

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them, is known as

Correct AnswerverifiedShow Answer

The disconfirmation paradigm is used to study consumer prepurchase expectations and

Correct AnswerverifiedShow Answer

Cultural values are transmitted through all of the following basic organizations except

Correct AnswerverifiedShow Answer

The American middle class are concerned about

Correct AnswerverifiedShow Answer

Primary reference groups include

Correct AnswerverifiedShow Answer

An article in a local newspaper ranking the facilities of nursing homes in the immediate area on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be an example of a(n) _____ source of information.

Correct AnswerverifiedShow Answer

Since Nadia was bored with her living room furniture, she decided to buy a whole new set. Which situational influence on consumer behavior is described by Nadia's actions?

Correct AnswerverifiedShow Answer

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

Correct AnswerverifiedShow Answer

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